Relationships
In this business the next job comes from who you know — which is exactly what a sales CRM cannot model. It knows deals and contacts; it does not know that your executive producer shot with that agency’s creative director four years ago, and that this is the reason the brief landed. 360 keeps the relationships themselves, and makes their strength visible.
Agencies, clients, production companies and the individuals inside them are linked to the projects, pitches and directors they actually touched. Nothing lives only in one producer’s inbox, and when somebody leaves, the relationships do not leave with them.
A contact list treats everyone equally, which is why nobody trusts it. 360 weights each connection by real history — who has worked with whom, on what, and how recently — so the network map shows genuine strength rather than a list of names somebody once typed in.
When a brief lands, the question is not only whether you know the client — it is who among you knows them best. The map traces the shortest strong path to the decision-maker, so the approach goes to the person who already has the relationship rather than whoever happens to be free.
Every project from first request through pitch, production, post and archive on one board — with the status rules and required fields your team already follows.
See who is booked when across the whole roster. Pencils, holds and confirmed bookings on a timeline, with a freelancer pool for the overflow.
Build director showcase reels, share them as branded microsites, and see exactly which films the client actually watched.
Book a demo
We’ll walk through the CRM and the network map with your kind of client mix — around 30 minutes.